Du Jingyuan

If you want to make good Internet products, you must first have a user mindset, stand in the user's position, and treat yourself as a user to pick out and experience the product. How can users use a product that they don’t even use?
Secondly, product positioning and product value orientation. After positioning and analyzing the market carefully, make precise choices and enter the market around key points. Everything must be done around this positioning point. The positioning that has been made must be adhered to, otherwise the product will lose the opportunity to expand with small products. What’s more, there are countless decisions that each product faces, such as deciding what to use for the product name, etc. Extremely detailed decision-making issues must be determined based on product value orientation.
Third, positive enthusiasm and professionalism. At present, it is becoming popular to specialize product departments. For example, it is very important to set up a user research department to profile users, conduct user interviews, conduct quantitative questionnaires, etc. What is needed is not only professionalism but also passion and attitude.
The fourth emphasis is on operational strategy. This is a major feature of Internet products. As long as the product is online, real-time, daily, weekly, and monthly data can be obtained. These data are used to guide operations. Operations and products are inseparable. In the life cycle of a product, in the early stage, differentiation of product positioning is required to enter the market, while in the later stages, the pursuit has to be accomplished through operations. This is why everyone sees Internet companies working overtime constantly. Internet companies are open for business every hour, and unexpected problems may be exposed at any time. Except for network and server problems, most problems can be solved by operations, while a small number of problems need to be solved by returning to product development. It is important to pay attention to the needs based on actual operational feedback. Many truly valuable modifications occur at this stage.
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The fifth team efficiency. The product manager can never complete the work independently and must rely on the team to complete the work together. I believe that all Internet companies will encounter inconsistent opinions on products and R&D. At this time, the main people in the team must truly reach a consensus to make the decision. Only with a true consensus can we have correct decisions and efficient execution.
Sixth, keep learning, improving and upgrading. Building a company and building products requires continuous learning. Only continuous learning and summarization can truly improve and progress. Not only do you need to learn majors and new business methodologies, you also need to keep learning. Not just one person learning on his own, but also leading the entire team to learn together.
In reality, Internet product managers often lack enough talent and opportunities. The team is poorly trained and it is difficult to recruit people who meet the standards. It is also difficult for team members to be full of passion. How to make a good product when resources and abilities are insufficient? ? Can an ordinary team make extraordinary products?
Yes! Master when to persist, when to flexibly transform, what to listen to, and what not to listen to. When the truth is in the hands of a few, when it is in the hands of the many, when to look up and look at the road, and when to bury your head in the details. If there is not a clear A strategic orientation leads to agnosticism and accomplishes nothing.